PQIA Lubricant Quality Summit Speakers

KEYNOTE SPEAKER: Maura Schreier-Fleming
The Secrets of Selling Value Over Price in the Lubricants Business

Maura Schreier-Fleming is principal of Best@Selling, (BestatSelling.com), a sales training and sales consulting company. She works with business and sales professionals to increase sales and earn larger profits. She is the author of Real-World Selling for Out-of-this-World Results and Monday Morning Sales Tips. Maura speaks internationally on influence, selling skills, and strategic selling at trade association and sales meetings, demonstrating how her principles can be applied to get results.

As a sales catalyst, Maura has designed and developed many highly effective training courses and brings a broad base of experience to her clients and sales consulting. Clients include Atofina, CHS Inc., ConocoPhillips, Gulf Lubricants, Lubricants Technologies, Oronite, Sigma Coatings, Western Marketing, UPS, Fujitsu, ViaSat, Association of Independent Oil Distributors, Society of Independent Gasoline Marketers of America, and Texas Petroleum Marketers and Convenience Store Association.

She successfully worked for over 20 years in the lubricants industry with two major corporations, beginning at Mobil Oil and ending at Chevron Corp. Maura’s clients included Bell Helicopter, Northeast Utilities, Georgetown Steel, Stanley Works, General Tire and other commercial clients. She was Mobil Oil’s first female lubrication engineer in the U.S. and was one of Chevron’s top five salespeople in the U.S. having sold over $9 million annually. Maura writes several columns to share her sales philosophies. She's been quoted in the New York Times, Selling Power, and Entrepreneur.

Maura served on the Advisory Board of Automotive Expert Women of AskPatty.com. Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. She is currently a mentor to entrepreneurs at the Venture Development Center at the University of Texas at Dallas.

The Issues, the Actions, and the Future of Lubricant Quality
Presented by Thomas F. Glenn, President, Petroleum Quality Institute of America

PQIA leadership will present information and insights on the quality of motor oils and transmissions fluids it has examined over the years and the challenges we as an industry face in addressing lubricant quality issues. In addition, PQIA will discuss its upcoming initiatives and explore ways PQIA can increase its effectiveness.

Thomas F. Glenn is president of The Petroleum Quality Institute of America (PQIA). Glenn is a well-known industry thought leader who is published monthly in columns with Lubes ‘n’ Greases magazine and JobbersWorld. Glenn has also appeared on lubricant-quality related segments with CBS News - This Morning, CBS News Chicago, News12 New Jersey, and most recently, ABC News – Good Morning America.

Glenn’s experience spans 38 years in the lubricants business. In addition to founding PQIA, his career includes nearly two decades in market research and consulting on lubricant related issues, management of one of the world’s leading used oil analysis laboratories, and sales with a major oil company and a major lubricant distributor.

PQIA’s mission is to serve the consumer of lubricants by testing and reporting on the quality and integrity of lubricants in the marketplace.
The Growing Importance of High Quality Motor Oils for Passenger Vehicles
Presented by Martin Birze, Regional Business Manager - Passenger Car Motor Oils, Lubrizol

Regulatory pressure on automakers to deliver increased fuel efficiency without sacrificing performance and consumer experience has led to wider adoption of newer gasoline engine technologies. Most prominent among these include changing fuel injection methods, and the wider adoption of turbochargers (T/GDI engines). These engine technologies have different motor oil performance needs than traditional engines. These engines represent a significant portion of vehicles on the road today, with projections for them to substantially increase in the coming years. Industry specifications such as ILSAC are working to address the performance gaps; however, the time and complexity of gaining standard consensus across all stakeholders, and the development of new engine test methods is slow.

This talk will focus on changes in the North American vehicle population, the subsequent motor oil performance requirements, and a view on how the industry is / will respond in the coming years (including OEM-specific requirements such as General Motors dexos1™). All information will highlight the importance of having the right lubricant technologies available and the increased need to maintain product quality and integrity through the supply chain.
Automatic Transmission Fluids - Serving an Ever Complex Aftermarket
Presented by Ian Macpherson, Marketing Director ATF & Industrial, North America, Afton Chemical

Strives for efficiency and fuel economy among vehicle manufacturers have led to a tailoring and optimization of transmission designs across the industry. This trend has been accelerating for at least 10 years. The result is an aftermarket ATF industry becoming fraught with complexity, labeling and logistic challenges. How to get the right fluid into the right transmission every time? This presentation will provide a market overview and indicate some opportunities and challenges associated with the automatic transmission fluid industry.

Ian Macpherson has twenty-six (26) years of experience in automotive, commercial and industrial lubricant formulation, technical service, and marketing roles with Afton Chemical Corporation. He has a PhD in Chemistry from University of Leeds in the UK, and a BS in Chemistry from the University of Bradford.

After serving the past 10 years in Afton’s marketing department in Richmond, VA, Ian was appointed to his current role in the OEM liaison team in Southfield Michigan.

Strives for efficiency and fuel economy among vehicle manufacturers have led to a tailoring and optimization of transmission designs across the industry. This trend has been accelerating for at least 10 years. The result is an aftermarket ATF industry becoming fraught with complexity, labeling and logistic challenges. How to get the right fluid into the right transmission every time? This presentation will provide a market overview and indicate some opportunities and challenges associated with the automatic transmission fluid industry.
API CK-4 and API FA-4 Heavy-Duty Motor Oils: Enabling the Next Generation of Low GHG Diesel Engines
Presented by Shawn D. Whitacre, Staff Engineer, Engine Oil Technology, Chevron Lubricants

Shawn’s career spans 21 years focused exclusively on research and engineering dealing with heavy-duty engine lubricants, fuels, and materials. Before joining Chevron in 2013, he spent 12 years leading global fluids and materials engineering activities for Cummins. He also spent five years conducting lubricant, fuel, and emission research for the Department of Energy’s National Renewable Energy Laboratory in Golden, CO. At Chevron, he is a Senior Staff Engineer primarily responsible for development of Delo Brand of Heavy Duty Engine Oils and was the lead formulator responsible for introduction of Chevron’s API CK-4 and API FA-4 product line upgrade. Whitacre is the chairman of the ASTM Heavy-Duty Engine Oil Classification Panel, which was responsible for the final development of the Proposed Category 11 (PC-11) that paved the way for these new standards introduced in December 2016.
Tractor Hydraulic Fluid
Presented by Ron Hayes, Director, Missouri Department of Agriculture, Division of Weights, Measures and Consumer Protection

Ronald Hayes works as the Director for the Missouri Department of Agriculture, Division of Weights, Measures and Consumer Protection. In this role he provides direction and technical advice for the Device and Commodity Inspection, Egg Quality, Milk Pricing, Fuel Quality, Grain Moisture Meter, Land Survey, Metrology Laboratory and the Petroleum Device and Safety Programs.

Hayes has been a member of National Conference on Weights and Measures since 1984, and served as chairman in 2014-2015. He is a member, past chairman and currently vice-chair of the NCWM Fuels and Lubricants Subcommittee. He has been a member of ASTM International Committee D02 since 1985.

Ron established Missouri’s fuel quality program and laboratory in the early 1980’s and the program is recognized among the top state fuel quality programs. Hayes attended the Missouri University of Science and Technology, formerly the University of Missouri-Rolla majoring in computer science and mathematics.
Motor Oil and Transmission Fluid Compliance
Presented by Robert DeRubeis, Program Manager Weights and Measures Unit, Michigan Department of Agriculture & Rural Development

Rob DeRubeis is the Program Manager Weights and Measures, Michigan Dept. of Agriculture & Rural Development. During his 30 years with the department, DeRubeis has also worked as a field inspector and supervisor. His experiences include weights and measures, food safety inspections and motor fuels quality investigations. Working with the industry to increase compliance is one of the key roles as the program manager. Rob has worked with local, state and federal law enforcement agencies over the years on cases involving credit card fraud, modified commercial weighing and measuring devices, and misbranding of products.
Motor Oil Compliance
Presented by Douglas Rathbun, Bureau Chief, Bureau of Weights and Measures, Illinois Department of Agriculture

Doug Rathbun is the Bureau Chief for the Illinois Department of Agriculture Bureau of Weights & Measures. As the Bureau Chief he oversees the inspection of all weighing and measuring devices in the State. His Bureau performs approximately 141,000 device inspections per year. Mr. Rathbun also is responsible for the Metrology Laboratory and the motor fuel quality inspection program. Mr. Rathbun is the current Chairman of the Central Weights & Measures Association and serves on the Fuels & Lubrication subcommittee for the National Conference on Weights & Measures.

Doug is a Desert Storm Marine combat veteran. He retired from the state of Kentucky where he worked in the Weights & Measures Program and taught at multiple international safety seminars regarding amusement ride safety. He was President of the Council for Amusement and Recreational Equipment Safety (CARES) for multiple years and Commander for the Springfield Underwater Search and Rescue Team (SUSART). He received his Bachelor’s degree in Business Administration from Northwood University and his Master’s Degree in Public Administration from Kentucky State University.
Panelist
John Steigerwald, President, BECHEM Lubrication Tecnology and Former Chair of ILMA's Ethics Committee

John Steigerwald has been in the specialty metalworking fluid, grease, coating and lubricant technology and service industry for 40 years. He spent the first 20 years with Cincinnati Milacron Products Division, where he held various management positions in the technical, marketing, business development, sales, divisional and operation management areas.

He has spent the last 20 years working in the private business sector with niche lubricant technology companies. He is currently president of BECHEM Lubrication Technology, which was a joint venture he was instrumental in forming in 1999.

Steigerwald has been very active in many technical, business and trade groups in the industry, including the Independent Lubricant Manufacturers Association (ILMA) where he chaired several groups, including the Ethics Committee for over 12 years. He served on ILMA’s Board of Directors and was president 1994-1995. He is a recipient of ILMA’s Distinguished Service Award.

Steigerwald has also been active in the Society of Tribology and Lubrication Engineering (STLE); the Precision Metal Forming Association (PMA); and, the Society of Manufacturing Engineering (SME).

Steigerwald graduated and was recognized as outstanding senior in his major from the University of Cincinnati with a degree in Industrial Engineering and Business.

 

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